Microsoft Corp.’s Bing search engine and advertising divisions are currently being led by Mikhail Parakhin, who has announced his resignation. A surprise development is that Mustafa Suleyman, who was just hired to lead consumer artificial intelligence projects, has requested that Parakhin report to him. This choice is made just one week following Suleyman’s appointment.
The search for a new position inside the organization has begun for Parakhin. As he pursues new opportunities, Parakhin, who was previously Microsoft’s chief executive officer for advertising and digital services, will now report to Chief Technology Officer Kevin Scott, according to Microsoft. Parakhin oversaw many divisions within the Windows software division of the corporation.
It has been reported that Pavan Davuluri has been given additional duties and is now responsible for overseeing Windows hardware. A staff email was recently sent out by Microsoft’s Executive Vice President Rajesh Jha, advising them of some impending changes. The assignment of responsibility for managing all Windows and Surface hardware to Davuluri is a major change.
The business is aiming to enhance its product line and streamline its operations as part of a larger strategic initiative. It is unknown if Parakhin will be leaving Microsoft or taking on a new role, as neither Jha’s email nor a spokesman would comment on the matter. Significantly, Parakhin has resigned from a key position within the consumer AI products section of the corporation.
This move follows CEO Satya Nadella’s recent appointment of Suleyman to head a unified effort in artificial intelligence; he is a co-founder of DeepMind, an AI research firm. According to some in the know, Nadella’s latest move was an expression of his mounting dissatisfaction with the team’s performance. Over the past twelve months, Microsoft has effectively integrated artificial intelligence into a number of its products.
Software such as Windows, Office, the Bing search engine, and others fall under this category. They came out with a line of digital assistants called Copilot. When trying to catch up to Google, its main rival in the search business, Bing has encountered obstacles. Aside from that, Bing is still hard at work on new product development.